As a Network, we want to tell stories in a way that is

 honouring, dignifying, and empowering.


Our starting point is: 

‘first, do no harm’


Our ethical storytelling pledge helps us to ensure that everyone in the NMM team, and all our contributors abide by our ethical principles.


 The pledge is based on one which has been created by Ethical Storytelling

(with elements from the original pledge coloured in red). 


We ask each NMM team member and contributor to sign our pledge.




The Network for Migration Matters pledges to be an ethical storyteller by committing to the following principles:


People are not projects, so we commit to:

  • Tell others’ stories the way we want our story told.

  • Always put the person sharing their story first. 


Empowering the storytellers by:

  • Upholding the dignity of our contributors and participants  through empowering imagery and messages that motivate engagement and inspire hope. 

  • Not use images, footage or words that sensationalise or stereotype a person or a situation. 


Upholding the Duty of Care and the principle of Safety First by:

  • Truthfully representing a situation or story to educate our audiences of the realities, complexities and nuances of the issues we advocate for.

  • Agreeing with the contributors and participants  how long their story will be displayed on our website. We will also inform the constituent that the video can be taken down at any time. However, given how the internet works we cannot guarantee that all content related to the story will be removed from all the internet, but rather we can assure that it is off the Network’s platforms. 

  • Listening to our contributors and participants ’ voices and respect their decisions, story and journey. However, in certain circumstances, when the constituent’s story might put them or others in danger, we will ask the constituent to modify or omit certain information from their story. 

  • Establishing an internal ethics committee that will review the contributors and participants ’ story in order to assess whether the constituent or others might be in danger once the story is published. In these cases, the committee will come up with alternatives as to how the story will be shared.

  • Seeking external advice if we question whether a particular story, message or image is not in alignment with ethical storytelling practices.

  • Abiding by international law, standards and protocols related to vulnerable persons, including the United Nations Convention on the Rights of the Child (CRC).


Obtaining deep consent by:

  • Explaining to contributors and participants  the purpose of the story, where it will be used and answer any questions they might have before photographing, filming or recording. 

  • Finding an able translator if we speak different languages or don’t speak a common language.

  • Asking the constituent if they wish to be named or identified and act according to their wishes. 

  • Using all images and messages with the full understanding, participation and permission of the constituent or the constituent’s legal guardian.

  • Asking for feedback from our contributors and participants and incorporate this feedback into the final story.


The Network will hold a posture of humility, honesty, integrity and transparency:

  • As a community of nonprofit professionals and storytellers we commit to learning from the past and integrating a new standard of storytelling as we journey together into the future.

  • The Network will hold a posture of humility and learning, recognising that failures can be our biggest educators. 

  • The Network will take ownership of our responsibility to uphold integrity in our storytelling and messaging, this would include not telling the story, despite the resources invested, when the story cannot be told with the integrity of this pledge.

(Only for NMM Members and Contributors)

The Network for Migration Matters'

Ethical Storytelling Pledge